Selected works
Futurehome
2022 - 2025
Futurehome is a Norwegian company that helps people manage their home energy efficiently. I joined as a Senior Product Designer to lead the development and adoption by managing the backlog, prioritizing components, defining success metrics, and communicating them to stakeholders through a monthly newsletter.
+20
New components in 8 months
-50%
Reduced design & dev time
Xendit
2021-2022
Xendit is a fintech company that provides payment solutions to simplify transactions for businesses across Southeast Asia. I joined as a Product Designer to design a digital bank as part of our experimentation for the new vertical product.
Zero to One
Launched the app to the public
+25%
Increased money in & out transactions
ShopBack
2020-2021
ShopBack is a fintech company that offers cashback and rewards to shoppers in the Asia-Pacific and Europe. I joined as a Product Designer to design and manage the design system, ensuring a cohesive experience across multiple markets. I also applied the design system to the deals feature, enhancing usability.
30
Office hours are hosted in a year
+22%
Increased in deal submission rate
CoLearn
2020
CoLearn is an Indonesian learning platform that offers interactive tutoring and problem-solving assistance in mathematics for students from elementary to high school. I joined as a Product Designer to help them transition from an offline tuition center model to an AI-powered online learning platform.
+1.500.000
Students in a month
Google Play Best Apps
for Personal Growth in 2020
Bukalapak
2018-2020
Bukalapak is Indonesia’s tech unicorn that empowers small and medium enterprises (SMEs) to grow their businesses online. As a Product Designer, I am responsible for creating a new dashboard experience for 4.5 million merchants, helping them optimize transaction management. I later took on a new challenge by building Bukalapak’s design system to ensure cohesiveness across more than 40 products within the company.
-15%
Reduced order processing time
Zero to One
Established design system in 6 months
MailTarget
2016-2018
MailTarget is an Indonesian marketing automation platform that help businesses in conducting marketing campaigns easily. I joined as one of the first UX Designers, collaborating closely with the founders to shape the platform from the ground up. Together, we focused on finding product-market fit, defining a long-term vision, and designing the MVP that brought it all to life.
+700
Paid clients in the first year
-60%
Reduced campaign creation time